Greg Davidson of CloserIQ provides insight on building an international sales team. This post focuses on SaaS companies who are looking to expand from the U.S. to Europe.

Building a Sales Team in Europe: Lessons Learned

If your SaaS company is considering expanding from the U.S. to Europe, there’s good news: Building a successful sales team in Europe actually isn’t so different from building one in the U.S., but I have observed a few key differences. As Head of Sales at , I supervise sales representatives that serve the U.S., Europe, and Hong Kong.