Jeff Seibert is the Senior Director of Product at Twitter.  He joined the company in 2013 through the acquisition of his startup, Crashlytics.

In this video, Seibert reflects on the acquisition process from both sides of the table.  The talk includes Twitter’s approach to acquiring companies and specific advice for entrepreneurs contemplating a sale.

Jeff Seibert: Acquisitions: Lessons from All Sides [Entire Talk]

Jeff Seibert, senior director of product at Twitter, describes what went well and what didn’t during the acquisition of his earlier startups by big-name technology companies, stressing the importance of culture fit, maintaining your team’s trust throughout, and continued investment in growth after being acquired.